Tech Growth Advisory
Velocity Growth Leadership and People Development
We transform strategy into action by providing hands-on growth leadership tailored to your business. From building and developing high-performing teams to refining playbooks and strategies, we ensure your organization is equipped for sustainable success. By driving a disciplined rhythm of business, optimizing client engagement, and focusing on growth, we turn advisory insights into measurable results—empowering your business to thrive in competitive markets.
A high-performing team is the lifeblood of any successful enterprise. Our Team Leadership and Development services are designed to elevate your team to their full potential. By providing targeted mentoring and coaching, we empower your personnel with the skills needed to excel in today's competitive landscape. From mastering engagement techniques and enhancing client skills to optimizing account management and effective use of tools and CRM systems, we cover all bases to ensure comprehensive growth.
Growth Leadership for Tech
Team Development & Enablement: Build and develop high-performing growth teams, providing coaching and mentorship to maximize individual and team potential.
Sales Playbook Creation & Refinement: Design, refine, and implement tailored playbooks to guide consistent, scalable growth efforts and ensure alignment with your GTM strategy.
Pipeline Management & Optimization: Establish robust processes to manage, monitor, and optimize sales pipelines for predictability and sustainable growth.
Rhythm of Business Implementation: Introduce a disciplined operational cadence to streamline activities, ensure accountability, and maintain focus on key growth objectives.
Strategic Planning & Execution Oversight: Translate high-level strategies into actionable, measurable plans that drive progress and deliver tangible results.
Revenue Growth Acceleration: Focus on key levers for growth, including customer acquisition, account expansion, and strategic partnerships, to deliver substantial revenue impact.
Leadership Alignment: Work closely with your leadership team to ensure growth initiatives align with broader business goals and objectives.
Beyond skill enhancement, we focus on cultivating a culture of success where continuous learning and collaboration are encouraged. By identifying and nurturing leadership within the team, we help create a self-sustaining ecosystem that thrives on innovation and excellence. Regular workshops, personalized coaching sessions, and feedback mechanisms are integral parts of our approach, ensuring that every team member is equipped to contribute to your business's success.
Our growth leadership approach is not just about delivering results—it’s about equipping your organization with the skills, strategies, and processes needed to sustain long term success.
Velocity for Founders
Accelerating Revenue Growth for Tech Startups
Scaling a tech startup requires more than a groundbreaking product or service. It demands a deliberate, proven approach to building a repeatable, sustainable revenue engine. Founders often encounter roadblocks in this process—balancing technical innovation with the complexity of structuring and optimizing sales operations. Compounding this challenge is the sheer scarcity of time: as a founder, your schedule is stretched thin, making it difficult to devote the focused attention needed to drive sales outcomes.
This is where we step in. We provide access to deeply experienced technology sales professionals and executive-level leaders who bring a wealth of practical insights and tested methodologies. Our goal is to help founders define, refine, and implement growth strategies that create lasting value—all while maximizing the impact of every moment you spend on sales and growth activities.
How We Help Founders Move Faster, Smarter, and More Efficiently:
Strategic, Contextualized Guidance:
We don’t rely on off-the-shelf solutions. Instead, we leverage years of tech growth experience across varied industries and growth stages to deliver tailored, actionable advice that aligns with your company’s unique circumstances. This ensures the time you invest directly translates into measurable progress.
Agile, Collaborative Engagement:
In today’s rapidly changing environment, a rigid approach simply won’t work. We partner with you in a completely Agile manner, adapting to your shifting priorities and unique context. Our goal is to help you move quickly and efficiently, ensuring that every step of the process is aligned with your evolving needs.
Constructive Challenge and Perspective:
As an independent third party, we bring fresh perspectives and ask the tough questions. This approach ensures that your assumptions are robust, your decisions are well-informed, and your sales strategy remains both adaptive and resilient.
A Focus on Sustainable, Scalable Growth:
Our mission is to provide founders with the clarity and confidence to navigate complex sales cycles, respond to changing market conditions, and accelerate growth in a sustainable, scalable way. By ensuring that every moment you spend on sales is highly impactful, we enable you to maintain focus on your broader vision while still achieving extraordinary growth.
Velocity Go To Market
We provide expert advisory across Go-To-Market strategies, growth leadership, and enterprise buying dynamics. Our guidance ensures your technology resonates with key decision-makers and aligns with enterprise priorities. With a focus on unlocking scalable growth, we help you navigate the complexities of market positioning, value creation & articulation, and enterprise engagement—bridging the gap between your innovation and impactful business outcomes.
Go-To-Market (GTM) Engagement
Market Positioning & Strategy: Define and refine your GTM strategy to ensure alignment with market needs, competitive dynamics, and enterprise priorities.
Value Proposition Development: Craft compelling messaging and positioning that clearly articulate your solution’s value to enterprise buyers.
Engagement with Target Accounts: We directly engage with your target accounts to gather contextual, actionable feedback, ensuring strategies resonate with real-world enterprise dynamics.
Ideal Customer Profile (ICP) & Enterprise Customer Profile (ECP) Development: Collaborate to build, refine, and test your ICP and ECP, tailoring strategies to focus on the right accounts with the highest potential impact.
Customer Segmentation: Identify and prioritize markets and accounts that align with your growth ambitions, accelerating market penetration.
Channel Strategy: Develop scalable approaches to engage with partners, alliances, and direct sales channels for optimal reach.
Launch & Execution Plans: Create actionable GTM plans that translate strategy into measurable outcomes, with clear timelines and success metrics.
Pragmatic, Actionable Advice: Our advisory is practical and action-oriented, designed to deliver immediate impact rather than remaining conceptual or theoretical.
Our GTM approach is grounded in real-world insights, contextual feedback, and strategies tailored to your unique challenges—empowering tech companies to confidently approach the enterprise market and achieve measurable, sustainable growth.
Velocity Growth Strategy & Playbook
In the dynamic world of enterprise sales, a finely tuned strategy is the cornerstone of success. Our approach to Sales Strategy Optimization involves a deep dive into your business's unique landscape to tailor strategies that not only match your goals but also adapt to evolving market conditions. We focus on identifying the most lucrative target markets, refining your value proposition, and optimizing sales processes for maximum efficiency. By defining clear and actionable key performance indicators (KPIs), we ensure that every step taken is measurable and aligned with your overarching objectives. This strategic foundation enables your sales team to focus on what they do best – closing deals and driving growth.
Through rigorous analysis and collaborative planning, we work to uncover hidden opportunities and mitigate potential risks. Whether it's through enhancing lead generation tactics, streamlining sales cycles, or leveraging data analytics for better decision-making, our goal is to set a robust framework that fosters sustainable sales success.
The Viridian team have provided exceptional coaching, insightful guidance, and inspirational leadership that has transformed the confidence & success of multiple teams'
